Glengoyne whisky distillery is located at the start of the West Highland Way, the first thing you pass as you enter the highlands and the last thing you see as you leave. 

So how can Glengoyne utilise this to promote and sell their whisky? 

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The packaging is designed to reflect the trip, showing the route of the West Highland Way and each major stop on the way. The idea being that you celebrate each milestone with a wee Scottish dram.